Monday, July 12, 2010

The Antioxidant Craze

Antioxidants are hot right now, and for good reason.  Super-berries like acai and blueberries as well as delectable pomegranate juice are showing up in everything from smoothies to cocktails.  But getting your daily dose of antioxidants is not just for your internal health, it's also fantastic for the skin.  Some companies, like Estee Lauder, have been doing it for years.  Their moisturizer, DayWear Plus (which is not just for day anymore thanks to its non-penetrating SPF) is loaded with soothing antioxidants.  I used to work as a makeup artist for Lauder and recommended this moisturizer for those with sensitive, irritated, and acne-prone skin.  I also found that clients with Rosacea experienced a substantial improvement with this moisturizer.  It may not be a cure-all product for everyone, but the antioxidants definitely help smooth and improve the skin's texture and color.  Whenever my skin is feeling irritated, I go straight for this product.  And the non-penetrating SPF is a godsend.  It's designed to stay on the surface of your skin so it doesn't get into your pores and cause irritation but still gives you the same sun protection.  A lot of people have bad reactions to SPF on their face and decide not to use it.  It's hard to find skincare or makeup with a non-penetrating SPF, so if your skin tends to get irritated after using skincare or makeup with SPF, try to switch to products like DayWear.  I suggest buying DayWear in one of Lauder's value-priced skincare kits, which are available practically year-round and give your the full-sized moisturizer together with deluxe samples of other skincare for just a few dollars more than the moisturizer itself.  It will give you the opportunity to try some of Lauder's other great skincare products.  I don't work for the company anymore, but many of their skincare products are staples in my medicine cabinet.


Other cosmetics companies are starting to use antioxidants in their makeup.  And you'll notice a big difference, particularly with lip products.  One of my new favorites is a Korres Raspberry Antioxidant liquid lipstick.  It's cooling and soothing, and it works to protect your lips from free radicals.  It's loaded with antioxidants from raspberries and pomegranates.  Moreover, it's formulated without drying nasty parabens and sulfates.  That is another tip when you're looking for moisturizing lipsticks and glosses: go for paraben and sulfate-free products whenever possible.  After a few days, you're lips will feel so much more soft and healthy.

Josie Maran, a fabulous organic beauty line, has a wonderful selection of skincare and makeup loaded with antioxidants.  The secret ingredient?  Argan Oil.  You can buy it from Maran in its purest form for $48.  And that's a great investment because you can use the oil wherever you like: on your skin, your hair, your cuticles, and your lips.  I'm growing my hair out, so I like to use a bit on my ends to protect against breakage and dryness.  Maran uses this miracle oil in many of the other products, including the lipgloss, mascara, and a fantastic bronzer.  I bought one of the value introductory kits and got to try several different products, including the oil, at a phenomenal price.

I hope that you'll be inspired to seek out antioxidants for your beauty regimen.

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