You can use it occasionally as needed, especially after shaving, waxing, or electrolysis. For you men out there who have facial-skin sensitivity after shaving, you will LOVE this lightweight non-irritating formula. Despite some of the hardcore astringent ingredients like the alcohol and salicylic acid, the aspirin actually makes this product very soothing. You can also use it every day, which is what I recommend for preventative maintenance if you're prone to ingrown hairs in particular. Annoying ingrown hairs often emerge as the hair follicles are growing back after shaving or waxing, so using it only after hair removal won't work very well to prevent them. But after using this product every day for a full hair-growth cycle, you will see a marked improvement. I have heard that the same is true for those with moderate to severe acne: every day use will help prevent new breakouts. I would caution that even though this product is fairly gentle, it still has a laundry list of astringent ingredients that strip the skin of moisture, so if you to use this product on your skin every day, be sure to use a good moisturizer to restore hydration and prevent aging.
At $20 for a 4 oz bottle and $50 for the jumbo-size 16 oz bottle that will last you a long time, you'll find this a worthwhile investment whether you use it occasionally or everyday. Get it at Sephora, ULTA, and most fine salons that offer waxing and electrolysis.
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